Travel Trade News

Ferrari World Abu Dhabi Announces Big Plans for the Year Ahead during ATM 2012

Mon, 30 Apr 2012 10:29:00 +0100

Abu Dhabi, United Arab Emirates (30 Apr 2012): The world’s first Ferrari-inspired theme park, Ferrari World Abu Dhabi, announced exciting new plans for the year ahead, cementing the compelling family entertainment proposition it offers domestic and international tours operators and agents attending the Arabian Travel Market 2012.

The iconic indoor theme park located on Yas Island Abu Dhabi announced that a brand new experiential ride, a new show production and a host of family-friendly activities will offer guests even more reasons to visit the Park this year.

“We are only in our second year and Ferrari World Abu Dhabi has already carved out a place for itself as a must-visit attraction in the UAE and one of its most unique, popular and sought-after family entertainment destinations,” said Raquel Lopez, Director of Marketing & Sales, Ferrari World Abu Dhabi. “The Park combines international brand recognition with a compelling offering that appeals to all age-groups. There’s nothing like Ferrari World Abu Dhabi anywhere in the world and the new additions to the Park go a step further in bringing the incredible Ferrari story to life in new and exciting ways,” she added.

‘Viaggio in Italia’ – Flying over Italy – a beautiful family experience that lifts guests into a giant inverted dome and takes them on a virtual flying journey over Italy is already in a soft opening phase. Once aboard the ride, guests experience a multi-sensory aerial adventure through Italy’s breathtaking countryside and cityscapes, pursuing a Ferrari along the course of the famous Mille Miglia road rally. Special sensory effects including mist, wind and scents creating the sensation of really soaking in the sights, sounds and aromas of Italy.

Ferrari World Abu Dhabi will also debut a stunning new entertainment. The show will replace La Gara and in the true spirit of Ferrari and Italy, it is set to be a lively and spectacular production.

In addition, Park visitors will enjoy exciting themed events and activities – from the high octane Speed Week, focused around the Etihad Airways Abu Dhabi Formula One Grand Prix, Italian-themed festivals along the lines of the popular Italia! Italia! celebrations held in April and F1™ screenings from cities all around the world, there’ll be plenty of entertainment adding to the Park’s stunning selection of Ferrari-inspired rides and attractions.

“With guests from more than 50 countries from around the world and many repeat guests – especially from the UAE and the GCC region – it’s important to keep the Park’s offering vibrant and fresh. Ferrari World Abu Dhabi offers high intensity rides to engaging and interactive attractions, creating an unforgettable experience for all the family.”

“Delegates visiting our stand at ATM will be able to learn more about the creative and extensive support we offer our partner agents to help them meet their own business goals while promoting Ferrari World Abu Dhabi to their clients,” added Lopez.

With 20 Ferrari-themed rides and attractions brought together in one spectacularly-designed air-conditioned space, the Park offers something for every member of the family. From state-of-the-art multi-sensory attractions such as Driving with the Champion, truly spine-tingling rides such as G-Force and Formula Rossa, toddler-friendly entertainment at attractions such as the Junior Training Camp and hearty Italian restaurants such as Mamma Rossella it isn’t hard to see why Ferrari World Abu Dhabi is the region’s premier family destination.

Ferrari World Abu Dhabi will exhibit at stand UAE710 during ATM – the region’s largest travel and tourism event which takes place from 30 April – 3 May 2012 at Dubai International Convention and Exhibition Centre (DICEC).

Ferrari World Abu Dhabi Shows GIBTM Buyers How to Give Their Events a Winning Edge

Thu, 29 Mar 2012 11:26:00 +0100

Abu Dhabi, United Arab Emirates (29 March 2012): Hosted international buyers at the Gulf Incentive, Business Travel and Meetings (GIBTM) Exhibition in Abu Dhabi were given an orientation of Ferrari World Abu Dhabi’s exciting corporate capabilities yesterday, March 28th.

175 hosted buyers from around the world were taken on a tour of the Park’s inspiring meetings and event space alongside the Park’s iconic attractions, and were given a presentation on the creative activation tactics they could use to create memorable events.

“When any M.I.C.E professional steps foot in Ferrari World Abu Dhabi, the opportunities to be innovative become immediately obvious. This was a great way for us to show decision makers from around the world the space, attractions and opportunities they have to play with to create an unforgettable event,” said Raquel Lopez, Director of Marketing & Sales, Ferrari World Abu Dhabi.

“Our visitors toured some of Abu Dhabi’s biggest M.I.C.E and touristic attractions today so it was a great way to bring their Abu Dhabi day out to a close. Ferrari World Abu Dhabi is the perfect location to combine work and leisure in an inspirational setting and our visitors definitely got a first-hand feel of ways in which they can give their events a winning edge,” she added.

Ferrari World Abu Dhabi Showcases Unique Proposition for the Meetings and Events Industry at GIBTM

Sun, 25 Mar 2012 14:49:00 +0100

Abu Dhabi, United Arab Emirates (25 March 2012): Event organisers are increasingly looking to define themselves through unique meeting and events venues according to the Ferrari World Abu Dhabi team, ahead of its participation at the Gulf Incentive, Business Travel and Meetings (GIBTM) Exhibition in Abu Dhabi.

The region’s premier family entertainment destination says corporate groups are sold on including Ferrari World Abu Dhabi within their UAE tourism portfolio as it enjoys international brand recognition and is safe and appealing to all ages and groups with diverse interests.

Not only this; the Park is increasingly attracting another visitor profile – companies keen to explore more creative and inspiring M.I.C.E. destinations that help them stand out from the crowd.

The UAE was named among the top 10 M.I.C.E. destinations globally according to the latest ITBM Middle East Meetings Industry Research report which shows Abu Dhabi is anticipated to attract 48% of all events planned in the Middle East and North Africa in 2012.

“We offer so much more than the standard meeting experience,” says Raquel Lopez, Director of Marketing & Sales, Ferrari World Abu Dhabi. “Ferrari World Abu Dhabi has more than 3,000 SQM of events space and we can customise packages on different scales ranging from the privatisation of individual attractions to creating full-day park privatisation packages. The goal is to create something highly memorable, exciting and unique.”

She added: “We have hosted several highly successful events and corporate product launches that really grabbed headlines last year for their ability to offer brands a unique platform to convey their messages in a fun and exciting way. The M.I.C.E. arena is very competitive and companies are increasingly looking for ways to differentiate themselves. Within the M.I.C.E. industry there is a huge appetite for unusual venues - Ferrari World Abu Dhabi incorporates these elements of impressiveness and novelty within a huge range of event space that is inspiring and striking.”

She continued: “Delegates who visit us at GIBTM this year will be able to acquaint themselves with the comprehensive support Ferrari World Abu Dhabi offers its partners to achieve their business goals, with a full range of promotional tools and marketing support.”

Ferrari World Abu Dhabi will exhibit at stand D100, during the three-day event which takes place from March 26-28 at Abu Dhabi National Exhibition Centre (ADNEC).

An Italian Family Adventure at Ferrari World Abu Dhabi

Sun, 18 Mar 2012 16:40:00 Z

Abu Dhabi, United Arab Emirates (18 March 2012): Ferrari World Abu Dhabi is paying tribute to the homeland of the legendary marque in April with a nine-day extravaganza celebrating all things Italian.

Kicking off a year of themed festivities, Ferrari World Abu Dhabi’s ”Italia! Italia!” takes place from April 6th to 14th populating the Park with fun and interactive scenes that highlight the best of Italian culture.

“Italy is a diverse and fascinating country, with lots of things to experience.” said Giorgio Starace, the Italian Ambassador to the UAE. “From food to luxury goods, from beautiful landscapes to fast cars. We are glad to see many aspects of the Italian experience come to life here in Abu Dhabi.”

Alessandra Priante, the Italian Cultural Attache’ for the Gulf Area added, “We hope families will take the opportunity to sample the amazing cultural flavor of Italy on offer during this unique event at Ferrari World Abu Dhabi.”

Guests to the Park will be able to start their tour in the Italian capital, by enjoying the sight of a charming Roman street cafe or taking a trip back in time to Rome’s glorious past alongside armoured soldiers. Kids can watch one of their favourite fairy tales come to life with the interactive puppet show of Pinocchio and the toy maker before moving onto Verona, for a chance to meet with characters from another famous tale set in Italy – Romeo and Juliet.

Little fashionistas and football fans will be delighted when they visit the Milan activity area, where they will get to play the celebrity fashion icon – with their very own fashion shoot and posse of paparazzi – or pit their keepy-uppy and shoot-out skills against an expert goal keeper in a Beat the Goalie competition. A professional football freestyler will also enthrall the crowds with a dynamic show of tricks and kicks.

For the very first time in the UAE, guests will also get the chance to catch a bit of Napoli pizza culture with one of the highlights of “Italia! Italia!” ‒ the World Champion Pizza Throwers – entertaining the crowd with their high-flying creations every day during the event.
From the authentic street scenes to a chance to indulge their creative side, children can visit Little Italy – where they can practice their pasta art and paper pizza-making skills in the dedicated Arts & Crafts section. Budding Da Vincis can also try their hand at reproducing famous Italian landmarks on paper with the most talented little artists taking home prizes for their efforts.

A special competition will offer guests an added incentive to keep a lookout for the famous landmarks they encounter on the popular Bell’Italia ride – those who can correctly identify five architectural icons at the attraction will be entered into a daily raffle to take home a Ferrari World Abu Dhabi valuable goodie bag.

Other Italian-themed rides at Ferrari World Abu Dhabi such as Driving with the Champion, Coppa Di Sicilia at Cinema Maranello and Made in Maranello will take pride of place amongst the Park’s exciting attractions. Guests can catch Enzo Ferrari’s early racing adventures through the gorgeous Sicilian countryside, take a behind-the-scenes tour of the Ferrari factory in Maranello or virtually drive down the famous Fiorano track alongside Fernando Alonso.

“The “Italia! Italia!” extravaganza will offer visitors to Ferrari World Abu Dhabi a chance to not only immerse themselves in a legendary Italian brand but to discover the sights and attractions that make Italy one of the most culturally exciting destinations in the world,” says Andy Keeling, Park Manager of Ferrari World Abu Dhabi. “Visitors to the Park will be transported to Ferrari’s homeland through all the activities and surprises we have in store and children in particular will have plenty to excite their imaginations.”

The region’s premier family entertainment centre, Ferrari World Abu Dhabi brings together 20 Ferrari inspired rides and attractions, the largest Ferrari store in the world, the signature Ferrari Past and Present boutique and several authentic Italian cafés and restaurants in one spectacularly designed air-conditioned space, making it an all-day destination for all ages.

The “Italia! Italia!” fiesta will run for nine consecutive days from April 6th -14th, including Monday the 9th, from 11 am to 8 pm.

F1 Fans Can Catch All the Racing Action This Season at Ferrari World Abu Dhabi

Mon, 12 Mar 2012 12:40:00 Z

Abu Dhabi, United Arab Emirates (12 Mar 2012): Scuderia Ferrari fans can get into the racing spirit at Ferrari World Abu Dhabi all year long, with the popular theme park screening the entire Formula One Grand Prix 2012 season.

Starting off in Melbourne in March, onto Malaysia, Bahrain, Monaco, Singapore, Italy until the finale in Sao Paulo Brazil in November, park visitors will be able to follow every adrenaline-fueled moment – including the highly anticipated Abu Dhabi Grand Prix at Yas Marina Circuit next door

"Our race-inspired setting and exciting attractions such as Formula Rossa, Pit Wall or Scuderia Challenge offer the best backdrop to really make all the on-screen action come alive. Fans can catch the teams on the tracks and then get a taste of what it feels like to get behind the wheel on our thrilling racing simulators,” says Andy Keeling, Park Manager of Ferrari World Abu Dhabi.

Live and recorded screenings of the qualifiers and the races on the 2012 Grand Prix calendar will be broadcast with both English and Arabic commentary on the UAE’s biggest High-Definition screen at Cinema Maranello, Ferrari World Abu Dhabi's movie theatre, during normal operational hours.

Unveiling of the Scuderia Ferrari 2012 F1™ Single-Seater Broadcast Live at Ferrari World Abu Dhabi

Sun, 22 Jan 2012 15:01:00 Z

Abu Dhabi, United Arab Emirates (22 January 2012): The highly anticipated official unveiling of the 2012 Scuderia Ferrari F1™ single-seater will be broadcast live at Ferrari World Abu Dhabi on Friday, February 3rd at 1.30pm.

The world’s first Ferrari branded theme park will show the event which is taking place in Maranello, Italy, the home of Ferrari. The launch will see Ferrari Chairman Luca Di Montezemolo, Scuderia’s Team Principal Stefano Domenicali and drivers Fernando Alonso and Felipe Massa unveil the 2012 Ferrari F1™ car and discuss its main technical characteristics which are aimed to spur the team on to victory in the upcoming racing season.

“The unveiling is one of the most anticipated events in the run up to the 2012 racing season. Fans eagerly await a first glimpse of the new car and they will be able to learn about all the enhancements straight from the Scuderia Ferrari team,” says Andy Keeling, Park Manager of Ferrari World Abu Dhabi. “There is no better place in the UAE to get ready for a whole new racing season than at a park with 20 rides and attractions which bring to life the Ferrari story,” he added.
Guests attending the 2012 launch event will have the chance to own a piece of the legendary team’s story, with Ferrari World Abu Dhabi raffling a special commemorative ticket signed by the Scuderia Ferrari drivers.

Presented in a quintessential Ferrari red lacquered box with a genuine carbon fibre interior, the Ferrari World Abu Dhabi Commemorative Ticket which contains an original piece of the park’s iconic red roof and is engraved with a message from Chairman of Ferrari Luca Di Montezemolo, contains a uniquely numbered Ferrari World Abu Dhabi license plate in addition to a redeemable Premium ticket to the world’s largest indoor theme park, signed by Fernando Alonso and Felipe Massa.

The live screening of the launch event is open to all park visitors and will be broadcast at 1.30pm at the Pit Lane area in Ferrari World Abu Dhabi on February 3rd, 2012.

Add a Dash of Ferrari Spirit to the Holiday Season

Wed, 14 Dec 2011 15:34:00 Z

Abu Dhabi, United Arab Emirates (14 Dec 2011): Ferrari World Abu Dhabi has a whole sack of goodies in store for those looking for original holiday gifts.

From theme park tickets promising a full day of Ferrari-fuelled excitement to branded caps, T-Shirts, mugs, soft toys, photo frames and so many other cool items, a trip to Ferrari World Abu Dhabi’s shopping outlets means you can cross off some of your predictable gift list staples in favour of something a lot more fun.

For those who prefer exclusive gifts, the Ferrari World Abu Dhabi Commemorative Ticket could be the perfect gift for someone who would appreciate owning a piece of the incredible Ferrari story. Presented in a signature red lacquered box with a genuine carbon fibre interior, the Commemorative Ticket features a limited, uniquely numbered Ferrari World Abu Dhabi license plate, an original piece of the park’s iconic red roof and a redeemable Premium ticket to the world’s largest indoor theme park, signed by Ferrari Scuderia racing legends Fernando Alonso and Felipe Massa.

Also in keeping with the holiday spirit of giving, UAE residents can still benefit from the Park’s 1st Anniversary offer and enjoy a special reduction of AED40 on admission ticket prices until December 24th, 2011.

With 20 exciting Ferrari-themed rides and attractions brought together in one spectacularly-designed air-conditioned space, the Park offers something for every member of the family. From state-of-the-art multi-sensory attractions such as Driving with the Champion and Speed of Magic, truly spine-tingling rides such as G-Force and Formula Rossa, toddler-friendly entertainment at attractions such as the Junior Training Camp and hearty Italian restaurants such as Mamma Rossella, it isn’t hard to see why Ferrari World Abu Dhabi is the region’s premier family destination.

All gifts are available at the Ferrari Past & Present boutique and the Ferrari Store in Ferrari World Abu Dhabi.

A Double Celebration at Ferrari World Abu Dhabi

Thu, 17 Nov 2011 14:15:00 Z

Abu Dhabi, United Arab Emirates (17 Nov 2011): Preparations are underway at Ferrari World Abu Dhabi for the theme park’s 1st anniversary, which coincides with the nation-wide celebrations marking the 40th anniversary of the UAE.

From December 1st to 3rd, Ferrari World Abu Dhabi will host a double anniversary celebration with an exciting three-day spectacle combining UAE-themed family entertainment, spectacular parades, interactive shows and festive giveaways, in addition to the enduring thrill of the Park’s 20 Ferrari-inspired rides and attractions.

“Having our 1st anniversary coincide with such an important milestone for the UAE is in a way symbolic of the role the Park itself plays in the capital’s long-term vision. We’re very proud to be part of that,” said Andy Keeling, Park Manager of Ferrari World Abu Dhabi.
In celebration of its 1st anniversary and commemorating 40 years of the UAE, Ferrari World Abu Dhabi will hold a daily raffle, with 40 Annual Passes and a trip for two to Italy up for grabs every day during the event.

UAE residents will enjoy a special AED 40 discount on the ticket price for 40 days upon presenting proof of residency at Ferrari World Abu Dhabi’s ticket counters, starting from November 15th and until December 24th.

The three-day festivities will bring a host of additional exciting activities for families including UAE-inspired shows and a heritage village showcasing authentic Emirati arts and crafts. Daily parades in celebration of the two anniversaries will weave their way through the Park, culminating in a grand parade before closing hours every day.

Visitors will also be entertained by the line-up of daily performances of Ferrari World Abu Dhabi’s La Gara show – which charts an F1 race from start to finish in a 30-minute extravaganza complete with gymnasts, dancers, stunt skippers, skaters and acrobats, in addition to the fun-filled shows at La Piazza. An interactive kids’ zone offering fun and creative ways to keep the Park’s youngest guests entertained with puppets and craft projects will add to Ferrari World Abu Dhabi’s host of rides and multi-sensory attractions which have been designed to appeal to the entire family.

The Park will maintain its new opening hours during the anniversary celebrations, from 11 AM to 8 PM.

Alonso and Massa Are ‘Hands On’ at Ferrari World Abu Dhabi

Fri, 11 Nov 2011 00:00:00 Z

Abu Dhabi, United Arab Emirates (11 Nov 2011): Scuderia Ferrari drivers Fernando Alonso and Felipe Massa made their mark at Ferrari World Abu Dhabi last night, creating personalised hand moulds to go on permanent display, as part of the Speed Week event taking place until 14 November 2011.

“It’s an amazing feeling to be a part of the history of the most successful F1™ team. We are delighted to be back in Abu Dhabi once again, and always really enjoy taking a break to come to Ferrari World Abu Dhabi,” said Alonso.

Massa added: “Being a part of the Ferrari family since many years and seeing how much the marque means to people here in the UAE is a fantastic way to gear up for a big race weekend at Yas Island.”

Speed Week at Ferrari World Abu Dhabi is open from 11AM-11PM through until the 14th November 2011 and features roaming artists, balloon sculptures, a kids craft zone, stilt walkers and mime artists to complement the 20 rides and attractions throughout the world’s largest indoor theme park.

The two-time Formula One World Champion Alonso and Massa are in the UAE capital for the Formula One Etihad Airways Abu Dhabi Grand Prix taking place at Yas Marina Circuit from November 11-13.

Ferrari World Abu Dhabi Gears Up for Speed Week

Wed, 26 Oct 2011 00:00:00 +0100

Abu Dhabi, United Arab Emirates (26 Oct 2011): Ferrari World Abu Dhabi is preparing for 10 days of high octane fun to coincide with Eid Al Adha and November festivities in Abu Dhabi.

Speed Week will run every day from 4 to 14 November, including Mondays when the park is normally closed, bringing together a range of exciting shows, live music, roaming entertainers, creative activities and prizes at the world’s only Ferrari-branded theme park.

Visitors will be able to interact with roaming artists, balloon sculptors and magicians, win Ferrari prizes and pose for caricatures and photos seated in a Ferrari. Sand sculptors will work live to create a giant sand Ferrari F1™ car, with visitors able to add their own creative touch to the sculpture. A kid’s craft zone will offer the Park’s youngest visitors other ways to get creative, such as creating their own puppets, while free runners, stilt walkers, mimes and dancers kitted out in Ferrari apparel will add to the festive buzz all through Speed Week. Visitors will also meet and interact with a new Ferrari World Abu Dhabi surprise character during Speed Week.

In addition to daily performances of the La Gara show – which charts an F1™ race from start to finish in a 30-minute extravaganza complete with gymnasts, dancers, stunt skippers, skaters and acrobats – a live party band at The Pitwall and multiple shows running on the La Piazza stage are set to keep the crowd enthralled in between rides.

“Our guests will love the added live entertainment and the party atmosphere in the park,” said Andy Keeling, Park Manager of Ferrari World Abu Dhabi. “Racing fans will also be able to join in the on-track excitement and catch all the Grand Prix action broadcast live on screens throughout the Park.”

Visitors looking to maximise the experience can bag a 40% discount on regular admission fees with the special Speed Week Package, offering a two-day General Admission pass for AED 299 and a two-day Premium Admission pass for AED 599.

The Park will maintain longer opening hours during Speed Week, operating from 11 AM to 11 PM all through the event.

With state-of-the-art multi-sensory attractions such as Driving with the Champion and Speed of Magic, truly spine-tingling rides such as G-Force and Formula Rossa, toddler-friendly entertainment attractions such as the Junior Training Camp, shopping opportunities at signature Ferrari boutiques and dining at our hearty Italian restaurants such as Mamma Rossella, where the whole family can converge over a freshly baked pizza, it isn’t hard to see why Ferrari World Abu Dhabi is the region’s premier family destination.

With 20 exciting Ferrari-themed rides and attractions brought together in one spectacularly-designed air-conditioned space, Ferrari World Abu Dhabi offers something for every member of the family and Speed Week is set to boost the Park’s entertainment appeal even further.

The Glamour and Grit of Enzo Ferrari’s Early Racing History Featured in a Short Film

Mon, 26 Sep 2011 17:02:00 +0100

Abu Dhabi, United Arab Emirates (26 Sep 2011): Take a trip back in time with Enzo Ferrari through the silver screen with ‘Coppa di Sicilia’ – an exclusive short film specially commissioned and screened at Ferrari World Abu Dhabi’s Cinema Maranello.

The period short film has just been awarded an Ottocar by the international automotive film and multimedia festival AutoVision at the International Auto Show in Frankfurt. Ottocar trophies are annually awarded to the most outstanding productions in automotive films, with this year laudeing for their high quality of production and focus on story telling.

Set in 1920s Italy, ‘Coppa de Sicilia’ is a lookback at the rough yet romantic racing culture that showed the seeds of Enzo Ferrari’s love for the races. Recreating one of the many races that punctuated the legend’s early life as a driver for the Italian car marque Alfa Romeo, the production perfectly captures the spirit of the era, with vintage costumes, classic Italian cars and authentic period props specially created for the film.

“The film has all the elements that make for a great story – history, nostalgia, humour, a picturesque setting and an Italian hero who takes home the prize,” said Andy Keeling, Park Manager of Ferrari World Abu Dhabi.

Keeling continued, “Coppa di Sicilia takes visitors back to a period in Enzo Ferrari’s past that isn’t really common knowledge. It’s not until Enzo Ferrari had considerable success as a driver racing that he was inspired to actually go ahead and design his own Ferrari race car.” Admirers of classic automobiles can take a closer look at the Alfa Romeo produced and used in the making of ‘Coppa di Sicilia’ at the Ferrari Past and Present boutique at Ferrari World Abu Dhabi.

Shot on the rural roads and rocky mountain trails of Sicily, period film buffs will be impressed by the level of attention to detail expressed on screen. “The idea was to give viewers a chance to go back in time and we wanted to make it all seem very real, with a touch of humour of course,” said Antonio Ghini, Creative Director, Ferrari.

The period props stay true to the era in every way possible – the cars used in most of the in the racing scenes are all authentic, the costumes were sourced to reflect the prevailing fashions, even the newspapers the spectators are reading in the film have been reprinted with similar content to those published at the time.

The film was produced exclusively for screening at Cinema Maranello, the plush cinema at Ferrari World Abu Dhabi, constructed in the style of a grand old Italian picture house. The nostalgic content of the film inspired the look and feel of the cinema which evokes the lush nature of old theatres.

‘Coppa di Sicilia’ was one of only two films awarded a Gold Nail at the 2011 Art Directors Club Creativity Competition Competition held in Frankfurt earlier this year, and the only one to take home a gold in its competiting category of Short Film/ Special format for moving images.

Visitors to the world’s only Ferrari-branded theme park can catch all the action onscreen at Cinema Maranello, one of the popular attractions at Ferrari World Abu Dhabi, where high-definition screenings of ‘Coppa di Sicilia’ run throughout the Park’s opening hours on the UAE’s largest HD cinema screen.

Buckle Up For a Festive Family Day Out This Eid at Ferrari World Abu Dhabi

Sun, 21 Aug 2011 00:00:00 +0100

Abu Dhabi, United Arab Emirates (21 Aug 2011): Ferrari World Abu Dhabi is adding to the festive fun with a series of special kids activities and family-friendly shows for the upcoming Eid Al-Fitr break, from 30 August to 3 September.

The world’s only Ferrari-branded theme park is the perfect day trip for the entire family this Eid, with 20 exciting Ferrari-themed rides and attractions brought together in one spectacularly-designed air-conditioned space.

Adding to the Park’s unique attractions during the festive weekend are a series of creative activities, shows and games as well as dancers and entertainers who will ensure that every moment spent at Ferrari World Abu Dhabi is a delight for the Park’s youngest visitors.

Kids will be able to attend puppet, recycled art and sand art workshops and group games guaranteed to appeal to their creative side, adding even more life and colour to the spectacular indoor theme park. Interactive shows such as the Illusionist Show and Giant Bubble Show will offer additional fun for the whole family in between rides.

Andy Keeling, Park Manager of Ferrari World Abu Dhabi said: “We’ve been welcoming a large number of families from across the emirates and the neighbouring countries during long weekends and national holidays and the additional entertainment we have in store for them this Eid is guaranteed to add a festive spirit to their experience at Ferrari World Abu Dhabi.”

From state-of-the-art multi-sensory rides such as Speed of Magic that can take the whole family on an unforgettable ride through fantasy landscapes, to a cruise through a miniature Italian countryside in a Ferrari California at Bell’Italia, or a fun, road racing-inspired movie at Cinema Maranello, a day out at Ferrari World Abu Dhabi offers plenty of ways to enjoy some quality family time together.

Add to that some truly spine-tingling rides such as Formula Rossa for the adrenaline junkies, toddler-friendly entertainment at attractions such as the Junior Training Camp, shopping opportunities at signature Ferrari boutiques and hearty Italian restaurants such as Mamma Rossella, where the whole family can enjoy a freshly baked pizza, and it isn’t hard to see why Ferrari World Abu Dhabi is the region’s premier family entertainment centre.

Ferrari World Abu Dhabi will maintain regular operating hours during the Eid Al-Fitr break from 12PM to 10PM every day.

Grand Prix Action at Ferrari World Abu Dhabi

Sun, 14 Aug 2011 00:00:00 +0100

Abu Dhabi, United Arab Emirates (14 Aug 2011): Scuderia Ferrari fans can look forward to catching all the Formula One Grand Prix action at Ferrari World Abu Dhabi with major races, qualifiers and practice laps for the remaining 2011 season broadcast at the theme park.

From Belgium to Italy, Singapore, Japan, Korea and India, to the UAE’s very own Abu Dhabi Grand Prix at Yas Marina Circuit and the finale in Sao Paulo in Brazil, park visitors will be able to watch every adrenaline-fueled moment in a stunning race-inspired setting, including the UAE’s biggest High-Definition screen at Cinema Maranello, Ferrari World Abu Dhabi’s movie theatre.

“Visitors can watch Scuderia Ferrari drivers Fernando Alonso and Felipe Massa throughout the race weekends, and gain a taste of what it feels like for themselves on the park’s race-inspired attractions such as Formula Rossa, Pit Wall or Scuderia Challenge, our ultimate state-of-the-art racing simulations,” says Andy Keeling, Park Manager of Ferrari World Abu Dhabi. “There is no better venue in the UAE for Formula 1™ fans to really feel the thrill of the race than in a park inspired by the most successful team in F1™ history,” he added.

Live and recorded screenings of the remaining races in the 2011 Grand Prix calendar will be broadcast with both English and Arabic commentary during the normal park operational hours.

Ferrari World Abu Dhabi, the region’s premier family entertainment theme park, brings together 20 Ferrari inspired rides and attractions, the largest Ferrari store in the world and a host of authentic Italian cafés and restaurants in one spectacularly designed air-conditioned space.

Ferrari World Abu Dhabi Visitors to Fuel Up on Special Iftar Buffet During Ramadan

Thu, 04 Aug 2011 00:00:00 +0100

Abu Dhabi, United Arab Emirates(4 Aug 2011): Visitors to Ferrari World Abu Dhabi can fuel up for fun-filled evenings all through the holy month with a daily Ramadan Iftar buffet offered at Il Podio restaurant.

Inspired by the real-life staff canteen at the Ferrari factory in Maranello, the refractory-style restaurant is the perfect place to gather for a meal with the family during the month. From popular mezze such as Roukak, Kibbeh, Hummus, Moutabel and fresh salads and traditional mains such as Shawarma, Machbous and whole roasted Ouzi, to exotic sweet treats such as Umm Ali, Mouhallabiya and Rose and Pistachio-flavoured Panacotta, there’s plenty on offer to satisfy the heartiest of appetites and gear up visitors for few more hours of exciting attractions and adrenaline-filled rides.

Guests looking to combine the traditional sunset meal with day-long access to 20 exciting Ferrari-themed rides and attractions can purchase a combined General Admission Ticket and Iftar buffet meal at a special price of AED 345 for guests above 1.5 metres and AED 220 for guests below 1.5 metres.

Companies looking to spice up their Iftar gathering this year can also avail of special Group rates offering General Admission to the theme park with a traditional Iftar buffet at Il Podio for AED 295 per person. The offer is valid for groups of 15 or more throughout the holy month.

Ferrari World Abu Dhabi, the largest indoor and only Ferrari branded theme park in the world, will maintain regular operating hours every day from 12:00pm to 10:00 pm all through Ramadan except for Mondays when the park is closed.

Feel the Thrill of the Chase in a 4-D Ferrari Fantasy Filled With Icy Mountains and Fiery Volcanoes

Mon, 18 Jul 2011 00:00:00 +0100

Abu Dhabi, United Arab Emirates(18 July 2011): Fearless explorers from across the region are diving into the realm of fantasy – racing across 4-D dreamscapes in hot pursuit of a Ferrari – on one of the most popular rides at Ferrari World Abu Dhabi.

Speed of Magic is a state-of-the-art attraction offering guests a chance to go where no Ferrari has gone before, chasing the mischievous cartoon character Nello, who has just stolen the keys to a Ferrari.

Guests are whisked away on a moving simulator that is perfectly synchronized with every dash, dip, swerve and leap of the Ferrari onscreen, accompanied by blasts of hot air and moisture and flashes of light that heighten the sense that the rider is truly taking part in the chase.

“You can leave the real world behind with a totally immersive experience on board Speed of Magic,” said Andy Keeling, Park Manager of Ferrari World Abu Dhabi. “This attraction really brings out the child in you and can be shared with every member of the family. It’s the ultimate combination of thrills and technology.”

Wayne Meadows, Director of Maintenance, Ferrari World Abu Dhabi, added: “The ride is based on 4-D technology. So you have 3-D vision, but you also have movement. Essentially it’s a simulator that allows the rider to move along all three axes while also moving forward along the ride track, which creates the feeling of being self-propelled. To me it’s one of the most technologically complex rides we have.”

Strap on the 3-D glasses and fly along crumbling cliffs, into the jungle, through icy caves and to the bottom of the ocean – with real-life extremes in temperature, moisture, light and movement whereby your senses are teased in an interactive journey through a thrilling fantasy world.

But will you ever catch up with Nello and win back the keys to the Ferrari? Guess that’s something you will have to find out for yourself the next time you visit Ferrari World Abu Dhabi.

Speed of Magic is one of 20 exciting rides and attractions at Ferrari World Abu Dhabi that offer guests a unique opportunity to immerse themselves in the passion and history of one of the world’s most revered brands. With attractions designed to provide memorable experiences for the whole family, Ferrari World Abu Dhabi has staked its claim to the title of the premier family entertainment centre in the Arab world.

The attraction has recently been enhanced to dramatically increase the number of colours on screen, bringing the Ferrari story to life even more vividly.

Ferrari World Abu Dhabi Launches Online Ticket Sales

Tue, 21 Jun 2011 00:00:00 +0100

Abu Dhabi, United Arab Emirates (21 June 2011): Tickets to the region’s premier family entertainment centre, Ferrari World Abu Dhabi, can now be purchased online at www.ferrariworldabudhabi.com, allowing you to skip the queues or gift a visit to the world’s largest indoor and only Ferrari themed park with a simple click.

All categories of tickets including General Admission, General Admission Junior, Premium Admission and Premium Admission Junior will be sold on the Park’s official website.

Visitors keen on planning a trip will be able to browse through Ferrari World Abu Dhabi’s exciting rides and attractions, authentic Italian restaurants and signature Ferrari stores and immediately and conveniently book their tickets online.

Fans to be Treated to Cool Acts at Ferrari World Abu Dhabi’s Canadian Grand Prix Weekend

Sat, 04 Jun 2011 00:00:00 +0100

Abu Dhabi, United Arab Emirates (4 June 2011): Ferrari World Abu Dhabi will undoubtedly claim the title of the coolest family destination this month, as it celebrates all things Canadian to coincide with the broadcast of the Grand Prix weekend live from Montreal.

Canadian Mounties in their distinctive red and black uniforms will tower over the crowds on stilts throughout the three-day Canadian Grand Prix Celebration from 10-12 June, while a tribute to Canada’s popular singing sensation, Justin Bieber, will take the stage several times throughout the weekend to regale teens in between rides on the park’s exciting attractions.

F1™ fans will be able to catch all the racing action live on screens throughout the Park – including the UAE’s biggest High-Definition screen at Cinema Maranello – while kids are entertained at the Arts & Crafts area.

“When it comes to watching events such as the Formula One Grand Prix, it’s the atmosphere that makes the race really come alive. At Ferrari World Abu Dhabi themed entertainment and a spectacular racing-inspired venue will come together to deliver a lively viewing experience, making the Park’s Canadian Grand Prix Celebration the best venue in the UAE from which to enjoy the Montreal leg of the F1™ season,” says Andy Keeling, Park Manager of Ferrari World Abu Dhabi.

Proud Canadian nationals will be treated to a special discounted admission rate of AED 165 during the entire weekend celebrations on showing proof of identity.

Flamenco Beats and F1™ Excitement Come Together at Ferrari World Abu Dhabi

Mon, 23 May 2011 00:00:00 +0100

Abu Dhabi, United Arab Emirates (23 May 2011): Guests to Ferrari World Abu Dhabi this weekend celebrated to the tune of Spanish guitars and flamenco dancers as the three-day Spanish Grand Prix Celebration drew to a close.

The weekend celebrations at the region’s premier entertainment centre coincided with the staging of the Spanish Grand Prix in Barcelona. Parents and children visiting Ferrari World Abu Dhabi were transported to the Catalonian capital via giant screens broadcasting the race, live entertainment performed by Spanish dance troupes and a menu of culinary favourites served at the venue, including paella and churros, hailing from different regions of Spain.

Spanish Grand Prix Celebration Awaits Families and F1™ Fans at Ferrari World Abu Dhabi

Mon, 16 May 2011 00:00:00 +0100

Abu Dhabi, United Arab Emirates (16 May 2011): Ferrari World Abu Dhabi will be transformed in a blaze of colour and Spanish festivities as the Grand Prix season moves to Barcelona this weekend – home of exotic delicacies, culture and Catalonian traditions.

Visitors to the world’s largest indoor theme park will be serenaded by Spanish guitarists and regaled with colourful flamenco dancers at Ferrari World Abu Dhabi from 20-22 May 2011. Fans will be able to watch the Grand Prix live from Barcelona throughout the park – including at Cinema Maranello which features the UAE’s biggest High-Definition screen – while enjoying the festive atmosphere and the Park’s exciting rides and attractions.

“When it comes to soaking up the live racing action, there is no better venue than Ferrari World Abu Dhabi to watch a Formula One Grand Prix,” says Andy Keeling, Park Manager of Ferrari World Abu Dhabi. “We will have big screens, a spectacular racing-inspired setting, special live performances and even Spain’s famed culinary creations at the Park, giving the whole family a chance to live the race right here in the UAE,” he added.

A four-piece troupe of dancers from the Ballet National Firulete Dance Company will transport visitors to Spain’s lively streets, performing four sensational shows every day at the Park’s La Piazza. Visitors can also head to Il Podio, where they can savour a menu of authentic dishes, such as Manchego and smoked duck quesadillas, Paella Valenciaga and Spit-Roasted Lamb with Andalucia Sauce, hailing from different regions of Spain.

For two lucky winners, the opportunity to live the experience will get even more real as all guests visiting the Park during the Spanish Grand Prix Celebration will be entered into a draw to win atrip to Spain for five days.

The region’s premier family entertainment centre, Ferrari World Abu Dhabi, brings together 20 Ferrari inspired rides and attractions, the largest Ferrari store in the world, the signature Ferrari Past and Present boutique and several authentic Italian cafés and restaurants in one spectacularly designed air-conditioned space, making it an all-day destination for all ages.

Every ride incorporates Ferrari design and technology, offering an engaging and interactive experience for every member of the family – from challenging racing simulators such as Scuderia Challenge to adrenaline-fueled roller coaster rides such as Formula Rossa, playful joyrides on Carousel and Bell’Italia and a look back at Ferrari design and racing history at Galleria Ferrari and The Racing Legends – there is something to entice and excite everyone from toddlers to Ferrari’s oldest fans.

Ferrari World Abu Dhabi – This Year’s Coolest Summer Destination

Wed, 11 May 2011 00:00:00 +0100

Abu Dhabi, United Arab Emirates (11 May 2011): Families looking to beat the heat in the UAE this summer need to look no further than the fantasy and excitement at Ferrari World Abu Dhabi.

As the largest indoor theme park in the world, visitors now have a red hot reason to experience more than 20 Ferrari inspired rides and attractions in one spectacularly designed air-conditioned space.

“For people looking for something exciting as the temperature soars, there couldn’t be a better place than Ferrari World Abu Dhabi,” said Andy Keeling, Park Manager of Ferrari World Abu Dhabi. “With more than 86,000 SQM of indoor space packed with rides and attractions for the whole family, we look forward to having a fun-packed summer.”

On entering the park, guests will first be struck by the sheer scale of the interiors, completely enclosed by the iconic Ferrari red roof, featuring the world’s largest Prancing Horse logo.

The enormous crystal-glazed funnel at the heart of the park houses one of its most spine-tingling rides – G-Force – which affords bird’s eye views across the park followed by a 62-metre free fall.

Other must-try rides include multi-sensory attractions such as Driving with the Champion, which lets you experience what it feels like to ride shot gun with champion race driver Fernando Alonso, complete with tight corners that will have you hanging onto your seat and real splashes of water as you race through puddles.

Kids won’t feel left out, with several of the most popular rides aimed at Ferrari’s youngest fans. From the Driving School which teaches kids real-life driving skills to the ultimate fantasy 4 D adventure, racing through a simulation of icy caves and bubbling volcanoes on Speed of Magic, children will be in for an unforgettable ride.

Add the world’s fastest roller coaster, Formula Rossa, a priceless display of classic Ferraris at Galleria Ferrari, authentic Italian cafes and restaurants and signature Ferrari boutiques to the mix and it isn’t hard to figure out where most UAE families will be heading this summer.

Ferrari World Abu Dhabi Fans Enjoy Unlimited Access

Thu, 05 May 2011 00:00:00 +0100

Abu Dhabi, United Arab Emirates (5 May 2011): Fans of Ferrari World Abu Dhabi can now enjoy access to the Park all year round following the launch of the Annual Pass, an admission card which allows fans unlimited access to Ferrari World Abu Dhabi all year long.

From the world’s fastest roller coaster Formula Rossa to the priceless collection of vintage and contemporary Ferraris at Galleria Ferrari, the Annual Pass allows families the chance to immerse themselves over and over again in the exhilarating world of Ferrari.

“Everyone has their favourite reason to keep returning. For some it’s the thrill of the rides, for others it’s the chance to learn some other fascinating fact of Ferrari history. For the rest it’s a great day out with family and friends to enjoy the spirit of an Italian legend right here in the UAE. Ferrari World Abu Dhabi is the sort of place you can keep coming back to and each visit can be different,” says Andy Keeling, Park Manager of Ferrari World Abu Dhabi.

Designed to be an engaging and interactive experience for all ages, Ferrari World Abu Dhabi offers not just the high intensity thrill of rides like Fiorano GT Challenge and Scuderia Challenge, but interactive learning opportunities at Pit Wall and Paddock that let guests look beyond the iconic brand to its passionate soul, rich technological heritage and amazing racing triumphs.

And in the spirit of Ferrari’s homeland, no visit to Ferrari World Abu Dhabi would be complete without the chance to savour a true taste of Italy. Whether it’s a full family meal at Mamma Rossella or a quick refuel at Pit Stop or the many other Italian restaurants dotting the park, visitors can look forward to working their way through a new menu of authentic delicacies each time they return.

The Ferrari World Abu Dhabi General Admission Annual Pass is available for AED 1195 for guests above 1.5 metres while the Ferrari World Abu Dhabi General Admission Junior Annual Pass is available for AED 795 for those below 1.5 metres, promising a year of fun for every member of the family.

Ferrari World Abu Dhabi to Boost Entertainment Offering at ATM

Sun, 01 May 2011 00:00:00 +0100

Abu Dhabi, United Arab Emirates(1 May 2011): Ferrari World Abu Dhabi is set to further excite the regional and international travel trade industry with its unique offering at this year’s Arabian Travel Market (ATM).

According to Fabien Laurent, Sales Director of Ferrari World Abu Dhabi, ATM offers a great platform for Ferrari World Abu Dhabi to reach out to travel trade professionals looking to take their portfolio of UAE attractions to a new level.

“Ferrari World Abu Dhabi is the exciting new kid on the block, having only opened six months ago. ATM provides an opportunity for international travel trade representatives to understand why partnering with the world’s largest indoor theme park boosts their UAE itineraries, in both leisure and MICE. The world has not seen anything like Ferrari World Abu Dhabi before and in the tourism business, that’s a major draw card,” said Laurent.

“Delegates visiting our stand will be able to find out more about the many incentives and creative marketing tools we offer our trade partners to help them promote Ferrari World Abu Dhabi to their clients. Ferrari World Abu Dhabi allows travel trade professionals a chance to do things differently and gain a winning edge – especially in the highly competitive MICE and Groups sector,” added Laurent.

The theme park is offering all ATM travel trade delegates who visit its stand a chance to test-drive its distinctive offering with a complimentary entry pass.

“Ferrari World Abu Dhabi is globally a one-of-a-kind experience. We want agents to get behind the wheel on the racing simulators, test their nerves on the world’s fastest rollercoaster and scout out the meeting space while they are in town so they get a taste of what sets us apart. It’s only when they step into the park that agents really understand what makes Ferrari World Abu Dhabi a must-visit destination and the different ways they can partner with us to boost their own offering,” he added.

With 20 Ferrari-inspired rides and attractions, all of which incorporate Ferrari design and technology, Ferrari World is the largest indoor and only Ferrari theme park in the world. The park has been designed to be an interactive and immersive destination for all ages, with a number of multisensory attractions such as Driving with the Champion and Scuderia Challenge. Quiz-based attractions such as the Pit Wall, a look back at Enzo Ferrari’s early road racing days at Cinema Maranello and live choreographed performances at La Gara, featuring stunt skaters and gymnasts, also make Ferrari World Abu Dhabi perfect for group excursions or team-building outings, with several cafés and restaurants providing authentic Italian delicacies to fuel all-day leisure or incentive trips.

Ferrari World Abu Dhabi will exhibit at the Abu Dhabi Stand in Hall Two, during the four-day event which takes place from May 2-5 at Dubai International Convention and Exhibition Centre.

More Time to Play at Ferrari World Abu Dhabi

Thu, 21 Apr 2011 00:00:00 +0100

Abu Dhabi, United Arab Emirates(21 Apr 2011): Ferrari World Abu Dhabi is extending its offering next week so more families get to experience the world’s largest indoor theme park, as schools across the UAE break for spring.

The region’s premier entertainment centre will open on Monday 25 April 2011, allowing families to experience the Park any day of the week.

The world’s only Ferrari theme park brings together 20 Ferrari inspired rides and attractions in one spectacularly designed air-conditioned space, making it the ideal family fun day out for this time of year.

“It used to be a tough job keeping the youngsters entertained throughout the school holidays, but not anymore,” said Andy Keeling, Park Manager of Ferrari World Abu Dhabi. “There are adrenaline-fueled rides for the teens, technically challenging attractions for the dads and mums and plenty of amusements for toddlers and younger kids here at Ferrari World Abu Dhabi. It’s your turn to experience the Ferrari story.”

Ferrari World Abu Dhabi is home to several thrilling rides, including the world’s fastest roller coaster Formula Rossa and multi-sensory attractions such as Speed of Magic, which allows adults and kids a chance to indulge their imaginations while speeding through a 4-D fantasy world of fiery volcanoes, thick green jungles and icy caves.

Youngsters will be able to sharpen their driving skills on scaled-down Ferrari F430 GT Spider cars at the Ferrari World Abu Dhabi Driving School, while teens drag race against their friends on Fiorano GT Challenge. Toddlers will get their first taste of getting behind the wheel of a Ferrari while dad takes the passenger seat, cruising through a miniature Italian countryside in a vintage Ferrari California at Bell’Italia, before building a Ferrari made entirely soft, child-friendly foam.

With rides exciting to parents and children in equal measure and attractions that stimulate kids to learn new skills and interesting facts, a visit to Ferrari World Abu Dhabi offers an engaging and interactive experience for the whole family and a great way to get into the holiday spirit this spring.

Chinese Family Festival Proves a Big Hit at Ferrari World Abu Dhabi

Mon, 18 Apr 2011 00:00:00 +0100

Abu Dhabi, United Arab Emirates(18 April, 2011): Families flocked to Ferrari World Abu Dhabi to participate in the Chinese Family Festival which took place from 15-17 April 2011, coinciding with the staging of the Chinese Grand Prix.

Parents and kids immersed themselves in the remarkable cultural heritage of China by enjoying Chinese cuisine and music as well as a variety of Chinese-themed entertainment, such as Chinese Dragon shows and exciting martial arts performances, held inside the region’s premier entertainment centre.

Fans were also able to watch the build-up and race from the Chinese Grand Prix which was broadcast live from Shanghai.

Abu Dhabi’s MICE Offering Gets an Injection of Ferrari Team Spirit

Sat, 26 Mar 2011 00:00:00 Z

Abu Dhabi, United Arab Emirates (26 March, 2011): The region’s premiere entertainment centre, Ferrari World Abu Dhabi, is set to launch its unique corporate offering at this year’s GIBTM to businesses looking to stand out from the crowd.
A presence at the leading event for the region’s rapidly developing MICE industry offers Ferrari World Abu Dhabi the opportunity to showcase ways in which businesses can inject a winning spirit into company meetings, incentive trips, conferences and events.

“Where else can a company organise a training conference and then have delegates race against each other on a Ferrari driving simulator?” said Troy Lindquist, Director of Sales & Marketing, Ferrari World Abu Dhabi. “To inspire their teams to think big, Ferrari World Abu Dhabi offers companies a MICE destination that is unmatched in the Middle East.”

Ferrari World Abu Dhabi’s distinctive offering supports concerted efforts on the part of the UAE’s capital city to boost numbers of inbound MICE travellers.

“For companies who are looking to differentiate themselves in a competitive market place, Ferrari World Abu Dhabi is a unique, impressive and very memorable MICE venue. After all, speeding at 240 kilometres per hour on the fastest rollercoaster in the world, strapped next to a colleague from head office, can make for a pretty interesting icebreaker session,” he added.

As the largest indoor and the only Ferrari-themed park in the world, Ferrari World Abu Dhabi already possesses the cachet of an iconic venue. Combined with more than 3,000 sqm of meeting space that can accommodate up to 1,500 delegates, traditional cafés and restaurants offering authentic Italian cuisine and exciting attractions – including state-of-the-art racing simulators such as Scuderia Challenge, and quiz-based challenges that test strategic racing skills like Pit Wall – the venue offers a compelling MICE proposition that’s perfectly suited for team-building activities and fun incentive trips.

“We work with hundreds of travel partners from around the world – covering key markets throughout the GCC, Western Europe and Asia – who are already capitalising on the venue’s novel attractions, with more than 50 events hosted to date,” Lindquist added.

Companies can book meeting rooms at the venue with all logistical support offered by the park’s management. Access to the park’s unique attractions – which include Driving with the Champion, a multi-sensory simulation of riding shotgun alongside an F1™ champion, a nostalgic look back at Italian road race history at Cinema Maranello and Made in Maranello, a virtual tour of the historic Ferrari factory, a privilege previously enjoyed only by Ferrari owners – can also be combined with entry to conferences to give delegates an added incentive.

With Ferrari’s legendary passion, quality and flair throughout the inspirational venue, companies choosing Ferrari World Abu Dhabi as their next MICE destination are guaranteed a winning event.

Ferrari World Abu Dhabi will exhibit at Stand D 100, as part of the Aldar portfolio, during the three-day event which takes place from March 28-30 at Abu Dhabi National Exhibition Centre (ADNEC).

It’s Mum’s Turn at Ferrari World Abu Dhabi

Sun, 06 Mar 2011 00:00:00 Z

Abu Dhabi, United Arab Emirates (6 March, 2011): The world’s largest indoor theme park embraces Mother’s Day celebrations this year by offering complimentary access to experience Ferrari World Abu Dhabi to mothers with their families on Sunday, March 20th.

Ferrari World Abu Dhabi is proving one of the most popular family venues in the UAE, and is saluting all mothers in a very unique environment with lots to do for every member of the family on this special occasion.

In addition to the family-focused experiences, one lucky family will be able to return time and time again to Ferrari World Abu Dhabi in the Mother’s Day raffle draw. All mothers can enter to win an annual pass for four.

“Where else can mothers experience such a special treatment on Mother’s Day than here at Ferrari World Abu Dhabi,” said Andy Keeling, Park Manager, Ferrari World Abu Dhabi. “We want to provide mothers here at the Park the opportunity to spend a unique and memorable day with family and friends.”

Tickets to the Park are free for mothers with the purchase of any other ticket and are valid all day on Sunday 20 March 2011, from 12 noon – 10pm.

Ferrari World Abu Dhabi includes more than 20 rides and attractions which reflect the story of Ferrari’s passion, quality and technical innovation tailored to create a unique atmosphere for every member of the family.

First Ferrari Theme Park Marks 100 Days of Operation

Wed, 23 Feb 2011 00:00:00 Z

Abu Dhabi, United Arab Emirates, 23 Feb 2011: Ferrari World Abu Dhabi, the world’s largest indoor theme park, marks 100 days of operation today. The Park opened its doors to the public on 4 November 2010 and has since welcomed hundreds of thousands of guests.

“After 100 days of operation, Ferrari World Abu Dhabi has exceeded all our expectations, reaffirming its position as an iconic experience in Abu Dhabi,” said Claus Frimand, General Manager, Ferrari World Abu Dhabi. “We’ve seen a large number of families, racing fans and car enthusiasts, all enjoying what the park has to offer.”

Ferrari World Abu Dhabi has already garnered a tremendous amount of global attention. Guests from more than 50 countries have visited the Park, as well as in excess of 1,000 travel agents and around 2,000 media representatives who have flocked to Ferrari World Abu Dhabi as the first ever Ferrari theme park gains international notoriety.

The state-of-the-art rides at the Park provide a unique experience which brings Ferrari’s spirit to a wide audience, exemplified by family friendly attractions such as Speed of Magic, one of the most technically advanced 4-D attractions in the world and the adrenalin pumping Formula Rossa, the world’s fastest roller coaster. In addition to the 20 Ferrari-inspired rides and attractions on offer, stores and restaurants have gained equal popularity. Guests have snapped up the official Ferrari World Abu Dhabi products as a memory of the experience, and have made its Ferrari Store emerge as the best performer of all the Stores worldwide. Guests have also enjoyed the real Italian experience through special set menus based on the authentic ingredients from Emilia-Romagna, the region of the home of Ferrari, and the only certified Napolitana pizza in the Middle East.

On this 100th day, guests will be able to see the world premiere of the FF, the revolutionary Ferrari 12-cylinder four-seater with four-wheel drive, broadcast live in Cinema Maranello. This follows some amazing Ferrari moments in which guests to the Park also had the opportunity to experience the Grand Opening ceremony, which included an amazing multimedia show in front of HH Sheikh Mohammed bin Zayed Al Nahyan, Abu Dhabi Crown Prince and Deputy Supreme Commander of the UAE Armed Forces as well as Ferrari Chairman Luca di Montezemolo; and most recently the real time streaming of the launch of the 2011 Ferrari F1™ single-seater. Many others enjoyed the numerous private events held at Ferrari World Abu Dhabi, including exclusive celebrations and corporate events, making the Park one of the most sought after venues in Abu Dhabi.

Among the most distinguished guests who paid homage to the legendary marquee during its first 100 days of operation were the Scuderia Ferrari drivers Fernando Alonso and Felipe Massa; Prince Albert of Monaco; music icons Kanye West and the Jonas Brothers; Skateboarding legend Tony Hawk; Award nominated actor Jeremy Renner; UK Chef James Martin; Manchester City players Patrick Vieira, James Milner and Wayne Bridge; Australian Cricketer Shane Warne; in addition to a host of Arab celebrities including Walid Toufic, Roula Saad, Ahmed Al Sharif, Amal Bachoucha, Fares Karam and George Kordahi.

“While we’ve been overwhelmed with the success of our first 100 days, Ferrari World Abu Dhabi is not a theme park which will rest on its laurels. The experience is continually being enriched to exceed guest expectations.” said Claus Frimand. “We strive for outstanding levels of quality and excellence and continuously seek to enhance the operation. We’ve been able to implement immediate modifications to the daily operation, which have already had a positive impact on the guest experience. In addition, we are working on expanding the experiences at Ferrari World Abu Dhabi to continuously improve the show value now and in the future.”

Ferrari World Abu Dhabi on the single-seater

Thu, 10 Feb 2011 00:00:00 Z

Jerez de la Frontera, 10 February – With punctuality that would shame a Swiss watch, the engines on the cars of eleven Formula 1 teams – only HRT are absent – fired up at nine this morning in the garages at the Jerez circuit, in the south of Spain, to start the second of four test sessions prior to the start of the World Championship.

Felipe Massa carried out an installation lap in the single-seater at 9.04. While the technical package on the car is identical to that used in Valencia last week, there are a few novelties on the livery front. The first is in the shape of the Ferrari World Abu Dhabi logo, which as from today appears on both sides of the nose of the car, to publicise the theme park dedicated to the marque, which opened last November at Yas Marina. It is an important nod to the fact the Scuderia wants to reaffirm its links with the Park, whose popularity with the public has exceeded all expectations.

The second new livery item is one we share with all the other teams here in Jerez and is for the benefit of Rubert Kubica. “Szybkiego powrotu do zdrowia Robert,” it says in Polish on a sticker that sits on the front wing of the single-seater today: come back soon Robert! is the message and it’s one that comes from everyone at Ferrari and all Formula 1 fans.

Ferrari Red Valentine’s Day

Wed, 09 Feb 2011 00:00:00 Z

Abu Dhabi, United Arab Emirates: Ferrari World Abu Dhabi has announced its plans to open on Monday, February 14th, for those who wish to celebrate Valentine’s Day Ferrari-style.

Whether you share a memorable, heart pumping ride at the Park’s two Ferrari-inspired roller coasters, take a nice cruise through the famous romantic settings of Tuscany and the Amalfi coast aboard a 1958 Ferrari California at “Bell’Italia”, or go on the heart-warming “Speed of Magic” fantasy 4D adventure through landscapes you had only dreamed accessible; at Ferrari World Abu Dhabi you can tailor a Valentine’s experience to cherish forever.

On top of all the fun and thrill at the Ferrari-inspired rides and attractions, the Park offers various options for a quality dinner. Notably, Ristorante Cavallino, Ferrari World Abu Dhabi’s fine dining restaurant, is offering a special, five-course gourmet menu this month celebrating the flavors and culinary arts of Northern Italy. Other options include Mamma Rossella, Il Podio, Rosticceria Modena, Pit Stop and Espresso Rosso.

“Ferrari World Abu Dhabi is a great place for those looking for an alternative way to celebrate Valentine’s Day,” said Andy Keeling, Park Manager, Ferrari World Abu Dhabi. “Instead of the traditional roses and chocolates for your loved one, treat them to a thrilling experience at Ferrari World Abu Dhabi and enjoy the true Ferrari spirit and passion.”

Ferrari World Abu Dhabi is open on Monday, February 14th, from 12 to 10 PM.

UK Celebrity Chef James Martin visits Ferrari World Abu Dhabi

Thu, 03 Feb 2011 00:00:00 Z

Abu Dhabi, United Arab Emirates: James Martin, one of the most famous British celebrity chefs and huge Ferrari fan, paid a visit to Ferrari World Abu Dhabi this afternoon.

The host of Saturday Kitchen toured Galleria Ferrari, which houses a host of Ferrai’s spanning sixty years, as well as the many Formula One™ Scuderia single-seaters.

Martin also visited the Park’s fine dining restaurant, Ristorante Cavallino, where he praised the high standard of food on offer. The restaurant is currently offering a five course set menu based around the traditional flavours and cooking styles which originated in Maranello, the home of Ferrari for more than sixty years.

“Ferrari World Abu Dhabi is my dream playground,” said Martin. “I love Ferrari, and to have so many beautiful cars on display through a theme Park inspired by the true Ferrari spirit is the perfect recipe for a great day.”

Exclusive Italian Gourmet Menu at Ferrari World Abu Dhabi’s Ristorante Cavallino in February

Tue, 01 Feb 2011 00:00:00 Z

Abu Dhabi, United Arab Emirates: Chefs at Ferrari World Abu Dhabi’s fine dining option, Ristorante Cavallino, have unveiled their special Italian gourmet menu for the month of February, which pays tribute the culinary delights of Northern Italy.

The five course set menu is designed to bring to life the traditional flavours and cooking styles which originated in Maranello, the home of Ferrari for more than sixty years, and is only available during the month long gourmet festivities in Abu Dhabi.

Using the exclusive ingredients especially brought in from Emilia-Romagna and the age-old recipes drawn from the secret vaults of one of Ferrari’s most known personalities, the Cavallino special February menu is set to delight the most ardent ‘foodies’ and Italian connoisseurs.

“We are proud to present this special menu to the gastronomes of the UAE,” said Massimo Falsini, Executive Chef at Ferrari World Abu Dhabi. “Every course on the menu has been carefully selected to represent an element of our Italian heritage. From the Canapé which is inspired by recipes of Emilia mothers to the Pasta dish that is based on a well-guarded secret recipe drawn from the personal diary of one of Ferrari’s historic drivers, Tazio Nuvolari, devised by his mother. This recipe can only be enjoyed here at Ristorante Cavallino.

“Authenticity doesn’t stop at the recipes,” continued Falsini. “The ingredients we use in each course are 100% organic, selected from top, certified produce of the Emilia-Romagna region. This includes, for example, the finest 12 year aged Balsamico DOP, fresh black truffles and 36 month-aged Parmigiano Reggiano which can only be found in the most exclusive dining spots around the world. We combine the best of ingredients to create an infusion of authentic, traditional Italian culinary delights, presented with modern flair.”

The special February set menu will be available at Ristorante Cavallino every day throughout February for just AED 250 per person.

Ristorante Cavallino, inspired by one of the first restaurants to open in Maranello, Italy in the early 1940’s, is one of six unique restaurants at Ferrari World Abu Dhabi offering guests a wide variety of Italian and international delicacies, all made from high quality, fresh ingredients by a team of highly skilled chefs. Restaurants include Mamma Rossella, Il Podio, Pit Stop, Rosticceria Modena and Espresso Rosso, a genuine Italian coffee place.

Ferrari World Abu Dhabi is open Tuesdays through Sundays, from 12 noon to 10 PM.

English Rugby Union Teams Experience Ferrari World Abu Dhabi Ahead of First Overseas Showdown

Mon, 31 Jan 2011 00:00:00 Z

Abu Dhabi, United Arab Emirates: English rugby union squads Harlequins and London Wasps visited Ferrari World Abu Dhabi this evening, ahead of their LV Cup match at the Emirates Palace in Abu Dhabi.

The players and management of the two London sides experienced the 4-D fantasy attraction Speed of Magic and toured the Galleria Ferrari, before stepping onto the world’s fastest roller coaster, Formula Rossa which reaches speeds of 240 kmph in less than five seconds.

2011 Scuderia Ferrari Unveiling Broadcast Live

Thu, 27 Jan 2011 00:00:00 Z

The highly anticipated launch of the car which Ferrari will race in this year’s Formula 1 World Championship will be shown live at Ferrari World Abu Dhabi this Friday, 28 January 2011.

Scuderia Ferrari fans will be able to watch the press conference from Maranello, Italy at the Pit Lane show area in Ferrari World Abu Dhabi. The programme will start at 1PM UAE time and is open to all the park’s guests.

“The launch of the new Ferrari F1™ single-seater is a hugely exciting moment in the Grand Prix calendar,” said Andy Keeling, Park Manager, Ferrari World Abu Dhabi. “The best place to experience this important moment is by joining us here at Ferrari World Abu Dhabi, surrounded by Scuderia fans in a true Ferrari spirit and atmosphere.”

Ferrari announced earlier this week that their new F1™ car would be called Ferrari F150th Italia. The choice of name stems from Ferrari’s desire to pay tribute to this year’s one hundred and fiftieth anniversary of the Unification of Italy.

Guests will hear the words on the new car and the upcoming season from Ferrari Chairman Luca Di Montezemolo, 2011 drivers Fernando Alonso and Felipe Massa and Team Principal Stefano Domenicali.

Mohammed bin Zayed officially inaugurates Aldar’s Ferrari World Abu Dhabi

Wed, 01 Dec 2010 00:00:00 Z

Abu Dhabi, United Arab Emirates, December 1, 2010: HH Sheikh Mohammed bin Zayed Al Nahyan, Abu Dhabi Crown Prince and Deputy Supreme Commander of the UAE Armed Forces, last night officially inaugurated Ferrari World Abu Dhabi, the world’s first Ferrari theme park, on Yas Island.

Pressing a button in the shape of the iconic Ferrari World Abu Dhabi roof structure, HH Sheikh Mohammed paid tribute to the vision of President His Highness Sheikh Khalifa bin Zayed Al Nahyan, “who is keen on turning the UAE into a global magnet of sports and recreational tourism through a diverse portfolio of projects that will have substantial impact on the national economy and social development.”

“The ambitious development projects in progress in Abu Dhabi will help position the Emirate prominently on the global map as a sought after tourist destination. Ferrari World Abu Dhabi is a quality addition to our tourism industry which is one of the pillars of our national economy,” Sheikh Mohammed said.

Hosted by Aldar Properties and Ferrari SpA, the event attracted 2000 VIP guests including HH Sheikh Hamdan bin Zayed Al Nahyan, the Ruler’s Representative in the Western Region; Lt. General HH Sheikh Saif bin Zayed Al Nahyan, Deputy Prime Minister and Interior Minister; Sheikh Dr HH Sultan bin Khalifa Al Nahyan, Member of the Executive Council; HH Sheikh Mohammed bin Khalifa Al Nahyan, Chairman of the Finance Department; Sheikh Nahyan bin Mubarak Al Nahyan, Minister of Higher Education and Scientific Research; Sheikh Ahmed bin Saif Al Nahyan, Member of the Executive Council; Sheikh Sultan bin Tahnoon, Chairman of Abu Dhabi Tourism Authority; Mohammed Ahmed Al Bawardi, Secretary General of the Executive Council; and senior government officials.

Guests including Mr Franco Frattini, Italian Foreign Minister; Giorgio Starace, Italian Ambassador to the UAE; Mr Luca di Montezemolo, Chairman of Ferrari; and Ferrari Formula 1 team drivers Fernando Alonso and Felipe Massa were treated to a spectacular show to celebrate the achievement of Aldar and Ferrari in delivering the world’s largest indoor theme park.

The show – titled Power meets Elegance – was inspired by the history of Abu Dhabi and the story of Ferrari. Seen through the eyes of a young boy, the vision-like story weaves these two strands together to the fulfilment of the dream of Ferrari World Abu Dhabi. The two cultures are blended together through an incredible mix of live action, acrobatics, advanced film projection techniques and original music.

The show starts with an incredible aerial dance of the traditional UAE pearl divers surrounded by a 3D marine world projection. The atmosphere then escalates into a magnificent dance of flying dancers and Ferrari engine pistons arriving to the first climax when Puccini's "un bel di" is sung by an opera singer.

HH Sheikh Mohammed bin Zayed Al Nahyan launched the grand finale which explodes with an incredible series of gigantic projections, flying pearl divers, live orchestra and a unique and amazing firework display that enhances to the rhythm of the music the whole Ferrari World Abu Dhabi building.

Following the spectacular show, HH Sheikh Mohammed toured the park, intermingling with the guests and congratulating the developers for what he termed as an outstanding achievement.

A record number of more than 140 Ferraris travelled across the United Arab Emirates to join the event guided to Yas Island by Abu Dhabi Police. Ferrari Middle East & Africa in association with Al Tayer Motors, the official Ferrari importer for the UAE, and the Emirates’ Ferrari Owners' Club organized the event as a tribute to the grand opening of Ferrari World Abu Dhabi.

Ferrari World Abu Dhabi has already captured the imagination of thousands of visitors from around the globe with a range of unique and thrilling attractions including Formula Rossa, the world’s fastest roller coaster, and Speed of Magic, the region’s first four dimensional fantasy ride.

Ahmed Al Sayegh, Chairman of Aldar Properties:

“We are indeed privileged by HH Sheikh Mohammed bin Zayed’s presence at inauguration of Ferrari World Abu Dhabi, an achievement that coincides with our celebration of the UAE National Day. It also gives us great pleasure to welcome His Excellency Franco Frattini, the Italian Foreign Minister and the distinguished guests to the grand opening. Aldar’s work with Ferrari was a

meeting of minds with a clear vision to create an experience that is unique, fun and inspirational.

This unique new attraction at the heart of Yas Island is creating excitement, not just here in Abu Dhabi, but around the world. With more than 500 million people watching the final race in this year’s Formula 1 season only three weeks ago, the eyes of the world will instantly recognize this amazing structure.

Yas Island is an integral part of the government’s ambitious strategy to develop tourism in the Emirate. We are extremely proud at Aldar to be able to contribute to this strong vision through our development work here, and across the Emirate of Abu Dhabi.”

Luca di Montezemolo, Chairman of Ferrari:

“I would like to thank all those who made this dream a reality, and in particular our partners and the leadership of Abu Dhabi. The park just 4 years ago was a project, an idea, maybe even a too ambitious idea, and it is now a fantastic reality.

We are very proud of our partners Aldar who share with Ferrari the same passion, the same vision, the same will to go beyond. This park combines innovative technology and tradition; it is dedicated not only to Ferrari fans and car enthusiastic, but to the whole family. It has the real touch of Ferrari: how things really are for us, with our exclusive GT road cars and racing cars, but also our history and our cultural background.

Ferrari World Abu Dhabi is a symbol, built actively on the heritage that Italy represents for the world. But I also like to think that this Ferrari Theme park can be a small contribution to reinforcing the bridge between our two cultures.”

Ferrari World Abu Dhabi – a weekend in pole position. Fun and celebrations for families and fans

Wed, 10 Nov 2010 00:00:00 Z

As the world gears up for the title-deciding F1™ Etihad Airways Abu Dhabi Grand Prix 2010, Ferrari World Abu Dhabi announces a special weekend of fun and celebrations for fans and families alike to celebrate this exciting weekend.

As the world gears up for the title-deciding F1™ Etihad Airways Abu Dhabi Grand Prix 2010, Ferrari World Abu Dhabi has announced a special weekend of fun and celebrations for F1™ fans and families alike to celebrate this exciting weekend.

The much anticipated theme park, which opened its doors to the public on November 4th, is the largest indoor theme park in the world and the first attraction of its kind in the Middle East, with a range of unique and thrilling attractions including Formula Rossa, the world’s fastest roller coaster, and Speed of Magic, the region’s first four dimensional fantasy ride.

There will be a special appearance by the Scuderia Ferrari team – on Thursday 11th November: Fernando Alonso and Felipe Massa will both experience the park, testing their skills on the Scuderia Challenge simulators before enjoying some the rides, which include the Formula Rossa, the world’s fastest roller coaster reaching speeds of up to 240 kph.

On Saturday 13th November, Ferrari World Abu Dhabi will celebrate the glory and excitement of the race with a high octane dance extravaganza. The show called “La Gara”, taking place in the Ferrari World Abu Dhabi Pit lane, is set against a heart thumping sound track. This explosive show will feature world class acts including stunt skaters, acrobats, and dancers as well as a number of acts not seen before in the UAE such as a German wheel and power skipper. Shows will take place regularly throughout the day, and will be an additional fixture to Ferrari World Abu Dhabi’s attractions afterwards.

Also making a special visit all the way from Maranello, Italy, will be Mamma Rossella, owner and head chef at the famous family restaurant, Montana, located in Ferrari’s hometown and regularly frequented by distinguished Ferrari drivers and members of the Ferrari Scuderia team.

Andy Keeling, Park Manager, Ferrari World Abu Dhabi said: “The up and coming F1™ weekend will be a fantastic opportunity for Ferrari fans and families to experience Ferrari World Abu Dhabi’s unique rides and attractions that pay tribute to the passion, excellence, performance, and technical innovation of Ferrari and its home country, Italy. Ferrari World Abu Dhabi is the perfect complement to the race weekend and will round off an amazing experience here on Yas Island.”

Ferrari World Abu Dhabi will exceptionally open its doors to the public throughout the race weekend, Thursday to Saturday, from 10 am until midnight each day.

You can also follow Ferrari World Abu Dhabi on Facebook at facebook.com/FerrariWorldAbuDhabi or on Twitter at twitter.com/FerrariWorldAD

Ferrari World Abu Dhabi Off to a Flying Start - World’s first Ferrari Theme Park welcomes thousands of guests

Thu, 04 Nov 2010 00:00:00 Z

Abu Dhabi, United Arab Emirates: The world’s first Ferrari theme park, and largest attraction of its kind, got off to a roaring start today with thousands of families and fans flocking to experience the passion, exhilaration and technical innovation so worthy of the Ferrari name. After three years of construction and preparation, Ferrari World Abu Dhabi had its soft opening welcoming the general public at midday.

The much anticipated theme park, and the first attraction of its kind in the Middle East, has already captured the imagination of thousands around the globe with a range of unique and thrilling attractions including Formula Rossa, the world’s fastest roller coaster, and Speed of Magic, the region’s first four dimensional fantasy ride. Today, families in the UAE and theme park enthusiasts from around the world ventured to Abu Dhabi to be among the first to experience this attraction.

“Ferrari World Abu Dhabi is a completely unique concept, we just had to be here,” said Ahmed Sallam, one of the first visitors to the park. “There is so much to see and do. We love the variety for the whole family. It is a great experience for all of us.”

Today’s soft opening marks the start of an inaugural period which will continue throughout the Etihad Airways Abu Dhabi Grand Prix and culminate with the Grand Opening ceremony on 30th November 2010.

Andy Keeling, Park Manager, Ferrari World Abu Dhabi said: “We are so excited to finally share the thrill and excitement of Ferrari World Abu Dhabi with our guests. From more than twenty years in the theme park industry, I personally feel that there is nothing more rewarding than watching people’s reactions as they experience the rides for the first time and today was a truly momentous day for all of our guests.”

“Ferrari World Abu Dhabi offers a truly amazing experience for every member of the family and I look forward to welcoming our visitors in the weeks and months to come,” he added.

Tickets can be purchased from the Ferrari World Abu Dhabi ticket offices with prices ranging from AED 225 for guests above 1.5m, and AED 165 for guests below 1.5m, and free of charge admission for kids under 3 years of age. Guests can upgrade their experience with a Premium Ticket, which will give them priority on all attractions and access to an exclusive lounge with refreshments, as well as other benefits. All tickets provide unlimited use of rides and attractions inside Ferrari World Abu Dhabi.

4-D Fantasy Ride to Launch at Ferrari World Abu Dhabi - Follow ‘Nello’ Through Unique Dreamscapes in Speed of Magic

Thu, 07 Oct 2010 00:00:00 +0100

Abu Dhabi, United Arab Emirates: Dive into the deepest oceans, speed across the desert on an Arabian horse or blast through icy caves and up to the mouth of a fiery volcano, all on the chase of ‘Nello’, the star of Speed of Magic, one of many unique attractions set to open at Ferrari World Abu Dhabi on 27 October 2010.

This state of the art 4-D ride takes families on an incredible journey into fantasy environments, where they join a young boy in his adventures chasing ‘Nello’, a mischievous character who jumps out of a video game and steals the keys to his father’s Ferrari.

“Speed of Magic is possibly the most innovative interpretation of Ferrari in the world. We have put a face to the Ferrari personality – one which both children and adults can relate to,” said Andy Keeling, Ferrari World Abu Dhabi Park Manager.

Throughout the ride, passengers will experience extremes of temperature, moisture, light and movement, as they interact with a variety of spectacular environments, adding a 4th dimension to the concave 3-D projection screens, designed to completely immerse the guest in the action.

“The 4-D environment in Speed of Magic generates a unique feeling and the ability to add to this by controlling the ambience means this attraction will be one of the most popular inside Ferrari World Abu Dhabi,” he added.

The character of Nello is loosely based on a very colourful personality in Ferrari’s rich history, Tazio Nuvolari, affectionately known as Il Mantovano Volante (The Flying Mantuan). Nuvolari raced for Ferrari in the 1930s, and it was his unique story that inspired Ferrari World Abu Dhabi to create this exceptional ride.

Children to Learn First Driving Skills at Ferrari World Abu Dhabi

Thu, 30 Sep 2010 00:00:00 +0100

Abu Dhabi, United Arab Emirates: Young guests at Ferrari World Abu Dhabi will be able to take their first ever drive in a beautiful scaled down Ferrari while learning valuable skills before testing what they have learned on the racetrack.

When the park opens its doors for the first time on 27th October 2010 at 7pm, Ferrari World Abu Dhabi will feature a wide range of rides and attractions which ignite the senses and reflect the remarkable story of Ferrari, but it’s not only high octane rollercoasters and advanced simulators on offer. Youngsters will be given the opportunity to get behind the wheel of scaled down Ferrari F430 GT Spider cars and pick up new skills before heading out onto a mini Grand Prix circuit within the park and applying their new skills in stunning scaled down F1™ Scuderia Ferrari single seater.

At Junior GT, the first part of the Driving School, children will be schooled on road safety essentials before they get behind the wheel to experience driving conditions for the first time at a reduced and safe speed. From stop signs to roundabouts and lane discipline, young drivers will need to pass this crucial first stage to get their drivers license before making the step up to a race driving experience at the second part of the Ferrari World Abu Dhabi Driving School.

At Junior Grand Prix, young drivers will learn more about F1™ driving techniques; when to make the most of a straight away and turn into corners as well as what changes a driver’s experience when driving through a tunnel. They will have to maneuver around the track and make the most of their chance to take on chicanes before crossing the checkered flag.

Andy Keeling, Park Manager, Ferrari World Abu Dhabi said: “The Ferrari World Abu Dhabi Driving School is a new concept we have developed for our younger audience, where they can learn the basics of road safety and driving etiquette in a thrilling environment. Junior GT and Junior Grand Prix combine to deliver a memorable experience for our young guests.”

Ferrari World Abu Dhabi will open its doors to the public at 7pm on 27th October 2010 with a vast array of attractions to suit guests of all ages and tastes. Guests can purchase tickets at the gate and are recommended to arrive early to join in the opening celebrations, which include unique entertainment and free souvenirs.

Ticket prices range from AED 225 for guests above 1.5m, and AED 165 for visitors below 1.5m. Guests can upgrade their experience with a Premium Ticket, which will give them priority on all attractions and access to an exclusive lounge with refreshments, as well as other benefits. Premium Tickets cost AED 375 for guests above 1.5m and AED 270 for visitors below 1.5m. All tickets provide unlimited use of rides and attractions inside Ferrari World Abu Dhabi. The park will be operating on a six-day a week schedule from Tuesday to Sunday, welcoming visitors from 12 noon each day.

Carousel offers glimpse into the future of Ferrari

Wed, 22 Sep 2010 00:00:00 +0100

Abu Dhabi, United Arab Emirates: At Ferrari World Abu Dhabi, the world’s largest indoor theme park and first dedicated to the Prancing Horse, families will enjoy Carousel, the merry-go-round, featuring never before seen Ferrari prototypes.

Students from four of the world’s best automotive design schools created design models of future Ferrari cars through ’Ferrari: new concepts for the myth’, the global challenge dedicated to car designers around the world. The ride is animated by four of the winning Ferrari concept cars which will be proudly showcased for the first time outside Maranello.

Visitors to Ferrari World Abu Dhabi will be able to select one as their preferred mode of transport on this authentic family ride. On board the Carousel, guests will be given the full automotive experience with moving brake paddles, accelerators and horns.

Carousel, located in the heart of Ferrari World Abu Dhabi, will appeal to guests of all ages, offering them the chance to experience the park at a more relaxed pace than some of the more high-octane rides.

Andy Keeling, Ferrari World Abu Dhabi Park Manager said “Carousel at Ferrari World Abu Dhabi is a family-friendly attraction which will give adults and children the unique opportunity to experience Ferrari prototypes and replicas in an updated Ferrari-style version of the authentic fairground merry-go-round.”

Carousel is located close to the Junior GP and Junior GT attractions aimed at younger visitors, where they can pick up their first driving skills in a F430 GT Spider, before heading to the race track in a scaled-down version of a Ferrari F1™ car.

Ferrari World Abu Dhabi features many other rides and attractions which ignite the senses and reflect the remarkable story of Ferrari. Alongside the world’s fastest roller coaster, Formula Rossa , guests will also gain a rare insight into the inner workings of Scuderia Ferrari, the racing team division at Ferrari, at The Paddock and to emulate the experts by changing the tyres of an F1™ car. Guests can also go on a spectactular journey flying over the scenic Italian countryside on Viaggio in Italia.

Ferrari World Abu Dhabi will open its doors to the public at 12 noon on 28 October 2010 a vast array of attractions to suit guests of all ages and tastes.